SOLUTIONS has been provided to our customers and team members since 2001. Four years ago, SOLUTIONS underwent a complete makeover, when we started to produce it in oversized format to draw a new wave of attention to our publication. After four years of successful circulation, we felt it was time for a change. This time around our goal was to turn SOLUTIONS into a ‘pocket book’ or ‘reference guide’ to products and solutions Unisource has to offer. Hence, smaller size and a different type of binding. But it is not only about the look, our approach to content changed as well. For example, it is now focused more on providing ‘discovery’ articles around vendor product and technology solutions rather than ads.
The theme of the current issue is Change and how successful companies are embracing and implementing it. We invite our readers to explore the ever-changing world of print and approaches to bridging the print/web gap along with some do’s and don’ts of social media marketing. Innovative Solutions section features select vendor products and solutions in packaging, facilities supplies, fine paper and wide format.
The piece is printed on Lenza PC 100 (100% recycled, uncoated). Given that this issue has a very high ink coverage, the sheet performed extremely well. The cover is printed on YUPO - waterproof, tear-resistant, tree-free synthetic paper. We encourage you to take YUPO challenge (see inside front cover). Special effects that add to the vibrancy of the cover are spot-UV coating on both front and back cover with additional fluorescent green on the front.
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